- Nov 29, 2003
- 17,255
- 22,517
Sounds like Fox is just hedging their bets.
More like they finally came to the realization that Traditional Paid Live TV is dying, not coming back.
First was the lost of per sub fees, now the advertising market has totally dropped, not just for Traditional, but for streaming also, because of too many options.
Now, spending way too much on sports rights, losing a lot of money on them, need new income to cover those contracts.
Hence why they will not make it too expensive.Disney probably doesn't care since they've always been counting on ESPN OTT.
That is a understatement.Of course, WBD and Zaslav have no idea what's going on, per usual