Sony Is Ceding Control of TV Hardware Business To China's TCL

[John2021]

i wonder how this will go TCL seems to have the display tech and sony seems to have the processing tech aspect...

 

[John2021]

They said the Bravia 9 could be an OLED killer as well. It isn't. I still bought one, but the only thing that will "kill OLEDs" is another emissive panel tech. I kind of regret not getting an OLED in 2025 as the reason I did so (bright, direct sunlight on the screen) is no longer a factor.

i think OLEDS kill everything!!! that also depends on how dark the room is everyone knows OLEDS suck in bright rooms

 

[John2021]

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

me to just for the reliability. and Sony's customer service is better than TCL'S atleast there in europe and can speak english and understand it unlike TCL'S in some asian country and can't speak a word of english. sad to say i'm willing to bet sony's customer service will go south along with it!!!

 

[Jimbo]

I have 9 Sony TV's including an 8K 85" Sony XBR85Z9G for my living room. But for a true home theater, I have a Sony projector VPL-VW995ES. The rest of the rooms are Sony ranging from a 75" Z9F in the Rec Room to a low-end 43" above the bar (oh, I forgot I have an old 22" Sony in the Master Bathroom!). So, I am a bit of a Sony bigot. I do have a couple of low-end TCL Roku TVs in the carriage house rooms - they are rarely used - only when guests overflow the main house. The TCLs are OK, not great picture quality, but have been reliable. And as others have said, the higher-end TCLs are getting good reviews. As for the partnership, I think that this is more evidence of the dominance of the Chinese. Sony's margins on consumer electronics are decreasing, and I think that they may be seeking an exit from the consumer side completely. Sad to say this given my devotion to Sony products, but good things sometimes come to an end.

There is Very little profit on ANY TV's ....HIgh End at least, I doubt theres much on the lower ones either.

 

[klang]

One 'expert's view on this issue:

Sony Trusted TCL With Bravia — Here's Why That Makes Me Nervous - HomeTheaterReview

I've been a fan of Sony TV's for a very long time. I will be watching how this plays out. Interesting the changes won't happen until 2027. I may look into replacing my 2020 X90CH sooner than I had planned.

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[navychop]

Hard to read with so many ads constantly being thrown at the reader.

 

[reubenray]

One 'expert's view on this issue:

Sony Trusted TCL With Bravia — Here's Why That Makes Me Nervous - HomeTheaterReview

I've been a fan of Sony TV's for a very long time. I will be watching how this plays out. Interesting the changes won't happen until 2027. I may look into replacing my 2020 X90CH sooner than I had planned.

My first choice for years has been Sony (I have three now) with Samsung the second choice.

 

[harshness]

It seems unlikely that Samsung will ever toe the Dolby Vision line, so they are a non-starter for many if HDR uptake increases.

That said, HDR10+ availability has been expanding glacially, with Netflix offering some of its content in that format since May of last year.

When Panasonic came back to the US market, they did it with both HDR10+ and Dolby Vision.

 

[navychop]

I would not buy a TV w/o DV.

But that's just me, and maybe 2% of the market.

Sigh.

 

[John2021]

There is Very little profit on ANY TV's ....HIgh End at least, I doubt theres much on the lower ones either.

sounds kind of like printers they take a hit on the printer and screw you on the ink . i bet they make there money off of the data they sell off of you!!! microcrap has done the same thing with windows OS as well. not to mention the time to develop a tv sony says it took 10 years to develop there RGB LED sets

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[klang]

Hard to read with so many ads constantly being thrown at the reader.

Sorry about that. I read it on my Mac running an ad blocker.

 

[klang]

I would not buy a TV w/o DV.

But that's just me, and maybe 2% of the market.

Sigh.

Same with me regarding Dolby Vision. No idea how aware the average consumer is of HDR stuff. Probably not very much.

 

[arlo]

That's some good reading, the Sony/TCL thing. I have a house fill of Sony TV's. Personally they never let me down/
When I buy anything with menu driven configurations. Sony hands down seems to beat them all.
Besides the projection TV I bought years ago that went green screen and I missed out on the class act free repair.
I took the projection unit apart and gave it a good cleaning. No more green screen. But man! Was it a bear.

Louis Rossman is a stout supporter and advocate of anti repair, no ownership of things you buy. Or surprises from folks that sell you e-bike, e-anything where you cant even replace your own battery.
The wtf! when a company goes bankrupt and melds into something different to send you notification that what you had when you bought your.....doorbell camera, treadmill, you name it. That now you are proudly offered a subscription.
Remember how you were so cool to have electric seats and windows added to your brand new car build? And waited for delivery? You had it forever. If it quit (typical) you got it repaired.
BMW, you name it. You get electric everything and you bought it when you dropped the cash.
Might even not notice that all of the bells and whistles run out after 6 months with a surprise monthly $$ "subscription", or a one-time lifetime enable for $$$$. Sur-Priseeeeee!!!

Sony on the other hand. I like 'em. Been good for me. But holy crap. 47 models with some badged Sony for the satisfaction that you have a Sony? Sheesh!! Crazy.
Then just as I was believing that everything in my TV was Sony. Someone slapped me in the face and said that the displays and other parts inside are not-Sony.
Their saving grace is the processor. Like buying an Nvidia 5090 graphics card. As long as your monitor can handle the card capabilities. Pick one. Right?

I don't watch OTA tv at all way out here in the stixx. But the OTA formatting wars are ridiculous.
You'd be better off buying a plain-assed monitor and adding an OTA tuner du-jour.
Sony will always dominate the broadcast industry. I believe. If you've had the fortune to traipse into a major broadcasting station. Not Billy Bobs House of Holy Revival. Across from Popeye Chicken and House of Nails.
Sony equipment is everywhere. Go into their professional lineup. Look at studio monitor prices. And have a spare pair of Levis close at hand. Probably a shower too!

 

[VictoriaFTA]

Meh. Dolby Vision is overrated. All the HDR content I watch gets processed via MPC Video Renderer or MPV first anyway, with RIFE AI via SmoothVideo Project to get 48 FPS (for 4K) or 120 FPS (for 1080p) motion interpolation first anyway. I don't think Windows 11 has proper Dolby Vision metadata output capability with these players but with --vo=gpu-next the HDR output I get looks stellar to me. Apparently MPV tonemaps the DV metadata into a HDR10 container before Windows 11 outputs it.

Have you ever tried watching stuff at the ridiculously low slideshow framerate that Hollywood natively shoots productions at? It is nauseating. With these recent AI based algorithms running on an RTX 5090, it makes sub-30 FPS filmed content look like it was filmed natively at 48+ FPS. Motion interpolation has just gotten that good with AI. The 23.976 framerate feels so unnatural and it's very hard to watch once you become accustomed to watching high framerate content.

I think the bigger scandal than the lack of Dolby Vision support is that Samsung's OLEDs are only 4K resolution. Who is buying a screen that big just to be hampered with such a low resolution? Especially when monitors how have Dual 4K or 6K options. LG made the only 8K OLEDs and they are still the top display over Samsung's 4K OLEDs.

It is really stupid that Samsung won't suck it up and pay the few dollars licensing fees for Dolby Vision support at this point at least for their high end TV models. They fought the good fight against another proprietary format with a license fee attached but they lost. DV is now a very widespread format and a selling point for some. They are the only TV manufacturer that doesn't support DV now and I know they must lose a decent percentage of high-end TV buyer sales to LG because of it.

 

[harshness]

Windows itself, with compatible hardware, supports Dolby Vision just fine. You're right that anything hanging off of Windows doesn't; DRM typically needs to be present, and that doesn't come from a typical home media server.

Unless you sit very close to your TV and/or it is obscenely large, your eyes can't perceive a resolution benefit to 8K. This is where Physics flies in the face of imagined justifications.

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