Sony Is Ceding Control of TV Hardware Business To China's TCL

[John2021]

i wonder how this will go TCL seems to have the display tech and sony seems to have the processing tech aspect...

 

[John2021]

They said the Bravia 9 could be an OLED killer as well. It isn't. I still bought one, but the only thing that will "kill OLEDs" is another emissive panel tech. I kind of regret not getting an OLED in 2025 as the reason I did so (bright, direct sunlight on the screen) is no longer a factor.

i think OLEDS kill everything!!! that also depends on how dark the room is everyone knows OLEDS suck in bright rooms

 

[John2021]

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

me to just for the reliability. and Sony's customer service is better than TCL'S atleast there in europe and can speak english and understand it unlike TCL'S in some asian country and can't speak a word of english. sad to say i'm willing to bet sony's customer service will go south along with it!!!

 

[Jimbo]

I have 9 Sony TV's including an 8K 85" Sony XBR85Z9G for my living room. But for a true home theater, I have a Sony projector VPL-VW995ES. The rest of the rooms are Sony ranging from a 75" Z9F in the Rec Room to a low-end 43" above the bar (oh, I forgot I have an old 22" Sony in the Master Bathroom!). So, I am a bit of a Sony bigot. I do have a couple of low-end TCL Roku TVs in the carriage house rooms - they are rarely used - only when guests overflow the main house. The TCLs are OK, not great picture quality, but have been reliable. And as others have said, the higher-end TCLs are getting good reviews. As for the partnership, I think that this is more evidence of the dominance of the Chinese. Sony's margins on consumer electronics are decreasing, and I think that they may be seeking an exit from the consumer side completely. Sad to say this given my devotion to Sony products, but good things sometimes come to an end.

There is Very little profit on ANY TV's ....HIgh End at least, I doubt theres much on the lower ones either.

 

[klang]

One 'expert's view on this issue:

Sony Trusted TCL With Bravia — Here's Why That Makes Me Nervous - HomeTheaterReview

I've been a fan of Sony TV's for a very long time. I will be watching how this plays out. Interesting the changes won't happen until 2027. I may look into replacing my 2020 X90CH sooner than I had planned.

PLEASE LOG IN TO GET RID OF THESE ADS!

 

[navychop]

Hard to read with so many ads constantly being thrown at the reader.

 

[reubenray]

One 'expert's view on this issue:

Sony Trusted TCL With Bravia — Here's Why That Makes Me Nervous - HomeTheaterReview

I've been a fan of Sony TV's for a very long time. I will be watching how this plays out. Interesting the changes won't happen until 2027. I may look into replacing my 2020 X90CH sooner than I had planned.

My first choice for years has been Sony (I have three now) with Samsung the second choice.

 

[harshness]

It seems unlikely that Samsung will ever toe the Dolby Vision line, so they are a non-starter for many if HDR uptake increases.

That said, HDR10+ availability has been expanding glacially, with Netflix offering some of its content in that format since May of last year.

When Panasonic came back to the US market, they did it with both HDR10+ and Dolby Vision.

 

[navychop]

I would not buy a TV w/o DV.

But that's just me, and maybe 2% of the market.

Sigh.

 

[John2021]

There is Very little profit on ANY TV's ....HIgh End at least, I doubt theres much on the lower ones either.

sounds kind of like printers they take a hit on the printer and screw you on the ink . i bet they make there money off of the data they sell off of you!!! microcrap has done the same thing with windows OS as well. not to mention the time to develop a tv sony says it took 10 years to develop there RGB LED sets

PLEASE LOG IN TO GET RID OF THESE ADS!

 

[klang]

Hard to read with so many ads constantly being thrown at the reader.

Sorry about that. I read it on my Mac running an ad blocker.

 

[klang]

I would not buy a TV w/o DV.

But that's just me, and maybe 2% of the market.

Sigh.

Same with me regarding Dolby Vision. No idea how aware the average consumer is of HDR stuff. Probably not very much.