So if you dont like it dont order it. I don't know what else to tell you.
There are lots of R&D costs involved with this feature that MOST folks will not use. (Hell most folks who have an HDTV think they are watching HDTV even though they dont have any programming or tuner feeding their TV's HD)
In addition there will be an increase of support calls because of this feature.
This feature was created because of the requests of our hard core users.
I find it funny the ones who are upset about spending $40 onetime to turn this new feature on are some of the same folks telling us how they were going to build these multi terabyte HD libraries.
I could see complaints if it was a monthly fee, but for a one time setup fee it is really not to bad.