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LG ELECTRONICS LAUNCHES SECOND-GENERATION DUAL-FORMAT HIGH-DEFINITION DISC PLAYER

New Super Blu™ Player Offers New Features and Functionality, Continues to Provide Consumers Choice Based on Content, not Format


DENVER, Sept. 5, 2007 – LG Electronics, the first company to introduce a dual-format high-definition disc player, today unveiled its second-generation LG Super Blu™ Player (model BH200). Sporting both formats' logos, LG's new high-def player is capable of Blu-ray disc and HD DVD playback with advanced BD-Java and HDi interactivity, enabling consumers to choose from the widest variety of high-def content regardless of disc format.

On display for the first time at the Custom Electronic Design and Installation Association (CEDIA) EXPO 2007 (booth #720), LG's Super Blu Player will be available to U.S. consumers and custom installers in mid-October at a suggested retail price of $999.

The BH200 further strengthens LG's position as an innovator. Seven months ago, LG was the first to launch a dual-format high-def disc player, the award-winning BH100. That technological breakthrough has been widely recognized as a groundbreaking product with industry accolades including CNN's Best of CES, CNET's CES 2007 Best in Show and Home Video categories and Popular Mechanics' CES Editor's Choice Award.

"LG introduced the world's first high-definition dual-format player to focus on consumer needs and to end the confusion caused by the current format war," said Allan Jason, vice president of consumer electronics marketing at LG Electronics USA, Inc. "The launch of BH200 reinforces our leadership position and offers consumers and custom installers a best-in-class next-generation high-definition media player."

Mark Horak, executive vice president for Warner Home Video, the only major studio supporting both the HD DVD and Blu-ray disc formats, said, "The availability of movie titles on competing high-def disc formats is a challenge for both retailers and consumers. The introduction of the second-generation LG Super Blu Player addresses this challenge by fully enabling both high-def formats on one convenient player, encouraging the adoption of next-generation disc technology and growing the market."

One Player, Latest Technology
The Super Blu Player offers increased HDTV entertainment choices, because it can play 50 to 60 percent more high-def movie titles than either single-format player. With full networked interactivity available from selected HD DVDs, and the capability to handle networked "BD-Live" interactivity in forthcoming Blu-ray discs, it is the latest available technology that plays both disc formats.

Viewers can enjoy advanced options such as "Picture-in-Picture" available from many Blu-ray discs as well as HDi web-connected interactivity available from many HD DVDs. Access to these features enables viewing of storyboards, production videos and director's commentary as the movie is playing, as well as accessing up-to-date information. The Super Blu Player also accepts additional entertainment content via a network connection, making for an unmatched entertainment experience.

In addition to supporting the latest high-def disc technologies, the Super Blu Player is the ideal match for movie enthusiasts and even music enthusiasts as it supports audio CDs and the ability to up-scale standard DVDs to 1080p resolution.

"With its improved features and functionality, the BH200 is perfect for the custom installer in search of the next-generation player as it eliminates the need for a second player and the additional cables it requires," said Tim Alessi, director of consumer electronics marketing at LG Electronics USA, Inc. "With full support for features available on both Blu-ray discs and HD DVDs, it serves as the flagship of the LG home video product line and complements the company's expanded line-up of `Full HD' 1080p flat-panel HDTVs."


The Ultimate Movie Viewing Experience
The LG Super Blu Player, which can output up to 1080p video resolution at 24-, 30- and 60-frames-per-second, supports various A/V formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD audio. The unit also includes multiple inputs/outputs such as HDMI 1.3 out, component/composite video outputs, digital optical and analog audio outputs as well as a LAN Ethernet port for network interactivity.

LG Super Blu Player customers will enjoy superior quality video output with HDMI 1.3 Deep Color output to improve color tones and achieve finer color gradations to deliver the smoothest and most brilliant video output available. The player also features QDEO™ advanced video processing for superior up-scaling accuracy up to 1080p, improved noise reduction and consistent color precision.

The new Super Blu Player incorporates LG's SimpLink™ connectivity solution, enabling easier control of other LG SimpLink compatible equipment. The units are connected with an HDMI cable and use the HDMI-CEC communication standard. This allows the user to control other components on-screen or directly from each component. The BH200 also is equipped with a USB Media Host for easy access to digital music and photo libraries.

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.LGusa.com.