Dish also would be able to build Sling into "a highly efficacious ad platform" where marketers could target viewers by location and other metrics,
" Even if Dish didn't land the lowest prices from programmers, with its relatively inexpensive wireless transmissions it still "could under-price anyone in the market while benefiting from ubiquity and segmentation."
That's contributed to an even more interesting — or, depending on your perspective, worrisome — thought: a Dish-T-Mobile combo might merely represent step one in a mega-merger involving either a cable operator or an Internet company such as Google or Microsoft.
Google, Comcast, or even Microsoft might make for a more amenable third party to help bring Dish and T-Mobile together
http://deadline.com/2015/06/dish-network-tmobile-deal-mean-media-1201437755/
"We can stream a personalized ad to everybody," Mr. Ergen said. The availability of data will allow Dish to send individual viewers more targeted messages that are relevant, which Mr. Ergen said means "we can start moving into some of the categories that the Facebooks and the Googles of the world are taking advantage of today." Yes!!
http://adage.com/article/media/dish-sheds-light-ads-live-ott-service/295732/
Greater ad revenue could help Englewood, Colorado-based Dish increase the channel offerings without raising Sling's price!!!!!
Speaking separately at the Northside Brooklyn tech conference Thursday, Sling TV CEO Roger Lynch said he'd be interested in adding more channels without raising the price!!!!!
http://www.bloomberg.com/news/artic...ees-fit-with-t-mobile-as-he-develops-sling-tv
What are they going to do with all those installed dishes?? Know some guys that might could use them in their community driven wifi mesh network.
Looking out five years, Ergen predicted all TV programs will be stored "in the cloud" for on-demand viewing and delivered via the Internet, given the lower cost and ubiquity of connected devices.