One of our key focuses this year is to meet customers' desire to take their DIRECTV service with them wherever they go. The combination of AT&T and DIRECTV makes this even easier, with the marriage of DIRECTV's content and AT&T's mobile delivery network giving customers a powerful tool to enjoy their content anytime and anywhere, regardless of whether or not they're in front of their TV.
You may have seen some of our videos and communications talking about the features available through the DIRECTV mobile app, including:
- Live-streaming over 100 channels anywhere (channel availability depending on customer's programming package)
- Stream thousands of movies and shows on-demand for free
- Start watching on-demand on a mobile device, transfer to TV and pick up at the same place – and vice versa
The streaming capabilities are available to
all DIRECTV subscribers – regardless of whether their HD-DVR is connected to broadband. Customers can log into the app using their directv.com account credentials and stream via a mobile connection. This is a great extension of the DIRECTV service that customers are already paying for and enjoying in their home, enabling DIRECTV to be wherever customers want us to be.
Starting
Thursday, September 8, we will ask the field to
help us raise awareness of the DIRECTV app among subscribers by talking about the app and the availability of the above-listed features and showing them to customers. Work orders will contain an indicator that technicians should use part of their customer education time to speak to their customer about the DIRECTV app; for FSTP users, that will be an OLI labeled "
MOBILE DVR."
New features within the DIRECTV app
Also starting Thursday, September 8, customers with a
broadband-connected HR44 or higher will be able to unlock even more features within their DIRECTV app. This functionality will allow customers to use their mobile app just like any other Genie client, with the ability to:
- Live-stream all channels from their programming package anywhere
- View HD or SD recorded content from their Genie both in and outside their home via live-streaming or downloading
While we anticipate customers will be interested in learning about these great new features,
we do not expect technicians to set them up for customers as part of their in-home workflow. If customers have supported hardware, technicians can educate them on the expanded capabilities of the DIRECTV app and let them know that they can self-activate them when they see other Connected Home features (such as on-demand or Pandora) are available on the Genie.