Movielink, Target join for 300 promotion - 7/31/2007 - Video Business
Target is giving away a free download of the movie through Movielink when you buy the deluxe DVD edition.
Doesn't make much sense to me, studios are trying to protect their rights through CSS on DVD's but now they are allowing you to download it and keep it on your computer anyway with purchase. If people really wanted to rip the movie to their Hard Drive, there are easy ways to do it (which should be legal anyway). If I own something, I should be able to watch when/where/how I want to. Not only when a movie studio allows me to do so.
You don't own the movie any more than if you bought a ticket to watch it in a movie theater. What you have is a LICENSE to the intellectual property to use it in a prescribed manner.
You can't, for instance, charge a dozen of your neighbors $10 each to come and watch it in your media room. You can go to jail for that.
You can't make photocopies of a book so you can keep one copy at home and another at the lake. You can go to jail for that (though unlikely).
Same thing.
If you don't like the terms of the license, then your option is not to buy the license. The physical disk is what you are buying. It is NOT the intellectual property that resides on the disk. Unless the owner of that property sells you that (phat chance) you are not free to use it as you choose.
Video rental establishments like Blockbuster and NetFlix have a different kind of license. They can charge customers to "use" the disk, but Blockbuster or Netflix must remit a portion of the proceeds to the owner of the license. If it rents 20 times at say $4.00, then maybe $20 goes to the licensor.
People who create intellectual property have ownership rights...called a copyright. You don't get any of those rights when you buy a DVD.