September 15, 2006 - Speaking at the recent Merrill Lynch Media & Entertainment Conference, Activision CEO Robert Kotick revealed his company's plans to set its PlayStation 3 games at the same $60 price point its Xbox 360 titles have used.
"We have not seen a lot of consumer resistance at the higher price points, and we expect that all of our next-generation products will be launched at $60 price points," Kotick said.
Activision's Call of Duty 2 for the 360 recently passed the million-sold mark in North America alone at $60 a pop.
Nintendo is calling its upcoming Wii a new-generation console, and that seems to have kept it off the $60 price tag hook. Activision confirmed for IGN that Kotick's comments were in reference to the 360 and PS3, not the Wii.
Sixty-dollar PS3 games probably won't surprise too many gamers -- in fact, they may feel relieved; Sony has hinted in the past that PS3 game prices could climb higher than $60.
Source: http://ps3.ign.com/articles/733/733047p1.html
"We have not seen a lot of consumer resistance at the higher price points, and we expect that all of our next-generation products will be launched at $60 price points," Kotick said.
Activision's Call of Duty 2 for the 360 recently passed the million-sold mark in North America alone at $60 a pop.
Nintendo is calling its upcoming Wii a new-generation console, and that seems to have kept it off the $60 price tag hook. Activision confirmed for IGN that Kotick's comments were in reference to the 360 and PS3, not the Wii.
Sixty-dollar PS3 games probably won't surprise too many gamers -- in fact, they may feel relieved; Sony has hinted in the past that PS3 game prices could climb higher than $60.
Source: http://ps3.ign.com/articles/733/733047p1.html
