Apple TV+ is now Apple TV

[Neutron]

Apple announced that they are rebranding their Apple TV+ product to be Apple TV. New Apple TV rebrand is the right move at just the right time - 9to5Mac

 

[comfortably_numb]

So what will the box be called, Apple TV TV?

 

[Foxbat]

So what will the box be called, Apple TV TV?

"Pippin"…

 

[b4pjoe]

So they made what was already confusing...even more confusing.

 

[savarese04]

something tells me they're going to rebrand/introduce a new streaming box, but they should have done that BEFORE or at the same time as rebranding the service

 

[Neutron]

I'm looking forward to the upcoming update to the Apple TV hardware as I'm waiting for it before purchasing one to maybe replace our Roku Ultra.

 

[b4pjoe]

New Apple TV 4K launch and more might be imminent per store inventory

After reading articles like these over the years I always feel as if I am Charlie Brown getting ready to kick the football that Lucy is holding.