Apple TV+ is now Apple TV

[Neutron]

Apple announced that they are rebranding their Apple TV+ product to be Apple TV. New Apple TV rebrand is the right move at just the right time - 9to5Mac

 

[comfortably_numb]

So what will the box be called, Apple TV TV?

 

[Foxbat]

So what will the box be called, Apple TV TV?

"Pippin"…

 

[b4pjoe]

So they made what was already confusing...even more confusing.

 

[savarese04]

something tells me they're going to rebrand/introduce a new streaming box, but they should have done that BEFORE or at the same time as rebranding the service

 

[Neutron]

I'm looking forward to the upcoming update to the Apple TV hardware as I'm waiting for it before purchasing one to maybe replace our Roku Ultra.

 

[b4pjoe]

New Apple TV 4K launch and more might be imminent per store inventory

After reading articles like these over the years I always feel as if I am Charlie Brown getting ready to kick the football that Lucy is holding.

 

[navychop]

I'm waiting for it before purchasing one to maybe replace our Roku Ultra.

Why would you want to replace your Roku Ultra? I have no problems with mine (assuming it is not responsible for the slow handshaking).

 

[b4pjoe]

something tells me they're going to rebrand/introduce a new streaming box, but they should have done that BEFORE or at the same time as rebranding the service

No new ATV today with the announcements of the M5 MacBook Pro, iPad, and Vision Pro.