I submit that many of the Apple products (including being locked into the ecosystem) are perceived by the faithful as status symbols and that's perhaps the biggest draw of all. The idea that one basic design can satisfy everyone's needs is unthinkable in most other market spaces.
I can assure you that is not the reason I switched to Apple iphone, Apple watch and my wife has an iMAC and ipad. We buy what works for us to satisfy our needs. We don't avoid Apple products because there may be some who consider it a "status symbol" or what others perceive them to be. We certainly are not locked into the iOS ecosystem. I prefer a windows Surface Pro as opposed to a Macbook or ipad. My office has two desktop computers, one for general use and the other for video editing. They are windows 11 systems. My wife likes her iMAC because it looks good for style in the kitchen absent all the wires and cables of our windows computers but uses a windows 11 laptop in her sewing room as the software she does design work runs on windows, not Mac.
Most of my family prefers Apple because for them one ecosystem does all they need.
BTW- I also own Microsoft stock but it's just not my largest or even second largest investment.
I am an early adopter and owned the first smart watch when it came out- it was a Sony.
I also owned the first truly smart phone that was released by HP called the iPAQ. But I evolved to a Sony phone and Samsung and finally to Apple when they came out with their iphone and Apple watch.
Currently I don't see any other company that can offer as complete an ecosystem for devices like Apple but Apple is not 100%. No need I feel I am locked into the Apple ecosystem.