‘Biddle’ Could Convert Blue-ray Players Into Networked Platform

  • Thread starter gadgtfreek
  • Start date
  • Replies 0
  • Views 2K
gadgtfreek

gadgtfreek

Thread Starter
SatelliteGuys Master
May 29, 2006
22,105
862
Lower Alabama
Korean Tech Developer Is HD 'Dreamer'

‘Biddle’ Could Convert Blue-ray Players Into Networked Platform

By Linda Haugsted -- Multichannel News, 5/7/2008 7:18:00 AM

A Korean technology developer has begun marketing an interactive platform in the U.S. that could turn Blu-ray high-definition disc players into networked platforms providing HD content directly to viewer's TV screens.

With the program, dubbed Biddle (for business middleware), the disc players could bypass cable and satellite companies as providers of HD content. But executives of Dreamer, the firm which developed Biddle, said they are pitching the interactive platform to domestic cable operators, too.

"We want to be a service provider" to content creators, distributors, retailers and other consumer electronics companies, said Jim Braun, president and CEO of Namsung America Inc.,which also does business as Dual Electronics Corp.With the technology, Blu-ray players would be more than just a one-function box, according to company officials. As a networked technology, the consumer hardware may deliver tailored advertising, measure viewership of content and ads and refresh content such as DVDs after consumer purchases.


Korean Tech Developer Is HD 'Dreamer' - 5/7/2008 7:18:00 AM - Multichannel News
 

Similar threads

dfergie
Replies
5
Views
2K
dfergie
dfergie
J
Replies
4
Views
1K
teachsac
teachsac
LOBO2999
Replies
0
Views
1K
LOBO2999
LOBO2999
Chucky Cheese
Replies
1
Views
919
teachsac
teachsac
ripnbigc
Replies
0
Views
1K
ripnbigc
ripnbigc
Top