Again I give Traditional Live TV services 5-7 years before they are unprofitable and start shutting down.
I think maybe what will happen is that traditional live pay TV ("cable TV") simply restructures and morphs into the SVOD system.
For the sake of simplicity, let's say that Disney, Warner Bros. Discovery, NBCUniversal, Paramount, Fox, and AMC Networks all remain as-is in terms of the channels and SVODs they own. (They won't, there will be consolidations and deaths, but for simplicity's sake, let's just use the chess board as it currently exists.)
In time, I could see MVPDs restructuring their channel packages so that instead of choosing between small, medium and large bundles that commingle channels from multiple media groups, they'll just sell each media group's own bundle of channels plus their related SVOD. Consumers could buy any of these Packs alone or combined with others. Each Pack would have a different price. So the menu would look like:
Disney Pack:
linear channels -- ABC (local), ESPN, ESPN 2, SEC Network, ACC Network, FX, FXX, FXM, Disney Channel, Disney XD, Disney Jr., Freeform, Nat Geo, Nat Geo Wild, etc.
SVODs -- Disney+, Hulu, ESPN+ (i.e. the full Disney Bundle)
Paramount Pack:
linear channels -- CBS (local), Paramount Network, CBS News, CBS Sports Network, Nickelodeon, Nick Jr., TeenNick, MTV, VH1, CMT, BET, Comedy Central, TV Land, Smithsonian Channel, Logo, Flix
SVOD -- Paramount+
NBCUniversal Pack:
linear channels -- NBC (local), MSNBC, CNBC, USA, Bravo, SyFy, E!, Oxygen, Universal Kids, Cozi TV, NBC News Now, Circle
SVOD -- Peacock
Warner Bros. Discovery Pack:
linear channels -- HBO, CNN, TBS, TNT, TruTV, Cartoon Network, OWN, Discovery, HGTV, Food, TLC, Magnolia, Trvl, ID, Animal Planet, Science, Motor Trend, etc.
SVOD -- HBO Max
AMC Pack:
linear channels -- AMC, IFC, BBC America, Sundance TV, WeTV
SVOD -- AMC+
Sports Pack:
linear channels -- local RSN(s), NFL Network, NBA Network, MLB Network, NHL Network, Tennis Channel, Stadium, Stadium College Sports, Pac-12 Network (maybe, and only in that region)
SVOD -- RSN DTC app
Variety Pack (i.e. the leftovers):
linear channels -- Fox (local), Fox News, Fox Business, Fox Weather, FS1, FS2, Big Ten Network, CW, NewsNation, Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, A&E, History, Lifetime, LMN, Vice, Game Show Network, Get TV, Sony Movie Channel, INSP, GAC Family, GAC Living, MeTV, H&I, Story Television, Start TV, Decades, MeTV+, ION, ION Mystery, Bounce, Court TV, Grit, Defy, Newsy, Laff, TrueReal, Brown Sugar, ION Plus, Charge!, Comet, TBD
SVOD -- none
The SVODs above would continue to be available direct-to-consumer on a standalone basis. But they would be non-optionally included when buying the linear-channel cable TV bundles above from an MVPD distributor (e.g. Comcast, Charter, YouTube TV, etc.)
MVPD's own VOD platforms would cease to exist, except to provide on-demand access to all shows from channels in the Variety Pack. Otherwise, MVPD customers would just use the related SVOD for on-demand access to shows featured on the related channels. And, of course, those SVODs would offer a lot of additional content still not available on those channels, e.g. Max Originals, Disney+ Originals, etc.
MVPDs' home screens (on their own STBs and apps) would still feature an aggregated live channel grid guide containing all the linear channels to which you subscribe. But it would also feature suggested on-demand content from across the various SVODs you buy through the MVPD. Click on the tile for the latest episode of SNL and it launches you into the Peacock app to watch there.
Cloud DVR becomes a thing of the past. The linear channels are only for watching live (with the ability to pause and rewind for a limited amount of time, e.g. 30 minutes). If you want to avoid unskippable ads when watching content on-demand in a given SVOD, you'll need to pay more for the Pack it's part of. Since channels in the Variety Pack and Sports Pack (except RSNs) have no associated SVODs, everything they've aired within the last X days is available on-demand in the MVPDs' native VOD platform with unskippable ads (which, in some cases, may be removed via a small upgrade fee).
Instead of a DVR list of recorded shows, you simply have a collection of saved titles to watch on-demand from across all the Packs you subscribe to. You could add a show or movie from within the linear channel grid guide to your on-demand queue or add it from elsewhere in the MVPD home screen. Also, when adding a title inside an SVOD app to that app's internal queue, it would flow through and also get added to your universal queue maintained in the MVPD home screen UI.
Of course, MVPDs (at least those with their own broadband service, such as Comcast and Charter) will also attempt to be resellers of other SVODs too, i.e. those not associated with traditional TV studios, such as Netflix, Prime Video, and Apple TV+. If they do, then those services' on-demand content would also be featured in the MVPD home screen UI and available to add to its universal on-demand queue. I suspect that this is the end-game for the Flex streaming platform that is now a part of the new Comcast/Charter joint venture.