The question is, and I do not know the answer to this one, on the Voom channels, would the content be compelling enough for the folks that like it that they would also watch it if it was not in HD. If they wouldn't that preety much answers the questions for me. It was awesome when there was practically nothing else on in HD. It was fantastic because we had not seen such pretty pictures on our TVs before. But, and this is a big one, if it could not carry on with it's content in SD, like sports can, then in my opinion it has served it's purpose and its usefulness.