First time HD format buyer, but justified this mid-war purchase as buying an SD DVD upconverter. Secretly wanting an HD player now, before the war is over, but rationalizing this decision by telling myself "Don't consider it anything more than a upconverter, and you won't be disappointed later."
It's logic that worked for me. It's funny how logic seems more logical at $98! Price really does make a difference. Too rich people too. Nobody gets rich by burning their money needlessly.
Now that I have an HDDVD player, of course my bias will probably move more and more towards rooting for HDDVD to win. I think I had a slight leaning that way before, it's amplified now. But not to the fanboy state. I am really waiting to see the BluRay response to this HDDVD pricing. If they do respond, it will be great for all of us. If they don't, realistically they'd be pushing people like me further and further away from considering them in the future.