DIRECTV Rocks the Holidays With Exclusive U.S. Broadcast of ‘The Prince's Trust Rock Gala 2010' in 3

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Beginning Christmas Day, DIRECTV Customers Can See Music Legends like Eric Clapton, Phil Collins, Tom Jones, Brian May, Paolo Nutini, and Many More, in 3D Exclusively on n3D ™, Powered by Panasonic
n3D ™ to Also Air Exclusive 3D Broadcast Premiere of Bon Jovi's Latest Music Video ‘What Do You Got' and Behind-the-Scenes Footage and Interviews, Beginning this Month
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Tear the wrapping paper off those new 3DTV's because on Christmas day, DIRECTV is bringing Britain's rock royalty to the U.S. with the exclusive broadcast of The Prince's Trust Rock Gala 2010 in 3D. The two-part concert series, shot at the Royal Albert Hall in London, England, last month, will be available on DIRECTV's 3D channel, n3D™, powered by Panasonic(channel 103).
The Prince's Trust Rock Gala 2010, a charity event that brings music legends together to support young people in the U.K., features memorable performances by Queen's Brian May and Roger Taylor performing with Keane's frontman Tom Chaplin, and Alison Moyet singing with Jamie Cullum. In addition, customers will be able to hear classic hits like "Heat Wave" and "Can't Buy Me Love" performed by Phil Collins; "Rocking Chair" and "Same Old Blues" performed by Eric Clapton; and "Days of our Lives" and "We Will Rock You" by Queen. The two-part concert series will premiere in 3D on n3D™, powered by Panasonic, on Dec. 25, beginning at 8 p.m. ET/PT. In addition, DIRECTV will also offer the 2D version of this concert series on The 101® Network, beginning Dec. 31.
"This is a phenomenal opportunity to see a variety of A-list musicians performing together for a great cause," said Chris Long, senior vice president of DIRECTV Entertainment. "The stunning scenery of London's Royal Albert Hall combined with the robust list of musical performances, all produced with the latest technology, makes this a 3D event that can't be missed."
The Prince's Trust Rock Gala 2010 will also feature performances by Tom Jones, Paolo Nutini, Jools Holland, Mark King, Status Quo, Paloma Faith, James "Midge" Ure, Tom Chaplin and more.
In addition to the Gala, n3D, powered by Panasonic, will air the exclusive 3D broadcast premiere of Bon Jovi's new music video, "What Do You Got." The feature will also include behind-the-scenes footage and an interview with Jon Bon Jovi and Richie Sambora, which was filmed by AEG LIVE at the Best Buy Theater in New York City.
n3D is currently offering a variety of 3D music programming, including the exclusive, original series Guitar Center Sessions, which is now featuring intimate, acoustic performances by Peter Gabriel, Jane's Addiction, Buddy Guy and The Cult. Throughout the holiday season, n3D will also air Macy's Presents Jessica Simpson: Happy Christmas Special.
n3D, powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, n3D customers also have access to exclusive, original 3D programming such as Guy's Big Bite in 3D and Guitar Center Sessions. n3D and DIRECTV CINEMA's 3D offerings are all powered by Panasonic.
DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV. For more information on n3D™, powered by Panasonic, or DIRECTV CINEMA™, please visit www.DIRECTV.com/3D or www.DIRECTV.com/cinema.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com

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