I expressed my views on the matter with the CEO of the EuroChannel, Gustavo Vainstein this morining...
In a nutshell...
Your established carriage agreements with Dish almost assures you no penetration in the US market.
Why would you initiate a relationship with a company that establishes a MSRP price of $9.95 + the requirement of a further commitment to an International package?
Your entire relationship with Dish inhibits as opposed to enhancing your exposure to a potential US market.
What is your per/sub compensation from Dish for such subscriptions? (answer, $2.00 p/sub)
Personally, I'd love to receive the EuroChannel, and I know others that would too, but it's placed on a satellite that requires an additional parabolic antenna + LNB and requires a commitment that is unacceptable to mainstream subs.