Fox News in Ratings Free Fall

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Sep 8, 2003
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Fox News in Ratings Free Fall
Here's something you won't hear on Fox News -- ratings for the cable news channel have been plummeting since before the November election.

According to TV Newser, the number of people watching Fox during prime time in the 25 to 54 age bracket dropped in April for the sixth straight month.

TV Newser cited a CNN press release which gave these totals for Fox's primetime audience in the 25 to 54 age bracket: Oct. 04: 1,074,000; Nov. 04: 891,000; Dec. 04: 568,000; Jan. 05: 564,000; Feb. 05: 520,000; March 05: 498,000; April 05: 445,000. That amounts to a decline of 58 percent, with no sign of leveling off.
 
FNC's 25-54 Prime "Downward Spiral"
April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04)," CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral." FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic:

Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000
 
When there are no real news, ratings should and will fall.
I don't know, but I don't think CNN ratings increased two times at the same time. What that really means is that most people watch news when there are some real news and at that times they preffer Fox News (at least I am in this group). :D
Check ratings for this month later.
 

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Anyone have their dish mounted on a tree?

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