NBC, Bravo, BravoHD+, MSNBC, CNBC addition Press Release... (1 Viewer)

Sean Mota

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Sep 8, 2003
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NBC & Bravo Press Release...


VOOM Strengthens Performing Arts and Business News Coverage With Addition of NBC Cable Networks
Thursday March 4, 9:17 am ET
New Channels Include Bravo HD+, Bravo, MSNBC and CNBC
VOOM Now Delivers More Than 30 HD Channels and More Than 75 SD Channels

JERICHO, N.Y., March 4 /PRNewswire-FirstCall/ -- VOOM, the first comprehensive high-definition (HD) television service, today announced that it is continuing to increase its program offerings with the addition of popular arts, entertainment, news and business news channels from NBC Cable Networks, including Bravo HD+, Bravo, MSNBC and CNBC. Today VOOM customers have access to more than 30 HD channels and more than 75 standard-definition (SD) channels.
"NBC Cable Networks' quality programs are very popular and important additions to VOOM's dynamic HD and SD lineups," said Bill Casamo, executive vice president, marketing and sales for Rainbow DBS. "With channels like Bravo, MSNBC and CNBC, our customers now have access to some of the best arts, global news and business and financial news coverage available today."

Rounding out VOOM's HD package are HD favorites such as HBO HD, Cinemax HD, Showtime HD, STARZ! HD, The Movie Channel HD and Discovery HD Theater. The service also includes popular cable channels in standard definition such as TNT, Nickelodeon, Disney, TBS, CNN, A&E and AMC, as well as over-the-air digital local broadcast channels delivered in HD where available.

VOOM's new NBC Cable Networks include the following:

* Bravo, an NBC Cable Network since December 2002, is currently seen in 75
million homes and was the first service dedicated to film and the
performing arts when it launched in December 1980. Today, Bravo offers
innovative arts and entertainment programming with a unique point of
view featuring original series, feature films (both independent and
mainstream), theater, dance, music and documentaries. Bravo boasts
critically acclaimed original programming -- including "Inside the
Actors Studio" hosted by James Lipton, Emmy Award-winning "Cirque du
Soleil Fire Within" and the newest hit series "Queer Eye for the
Straight Guy" and "Celebrity Poker Showdown."

* Bravo HD+ is a division of Bravo, an NBC Cable Network. Launched in the
third quarter 2003, Bravo HD+ offers contemporary arts and popular
entertainment programming in 100% 1080i HD, 24/7. Programming includes
the most-honored series in television history, "The West Wing" and the
2002 Winter Olympic Games. Performing arts and entertainment content
includes "Cirque du Soleil: Varekai," "Music in High Places," and "All
Access," featuring Grammy Award-winning rock stars such as Sting, Sheryl
Crow and Dave Matthews.

* MSNBC is a joint venture between NBC, a leading provider of news and
information, and Microsoft, the leader in personal computer software and
a major provider of Internet online services. Built on the worldwide
resources of NBC News, MSNBC delivers breaking news and in-depth
coverage to 78 million households on cable 24 hours a day and up to 20
million unique users a month on the Internet.

* CNBC is the recognized global leader in business news, providing real-
time financial market coverage and business information to more than 175
million homes worldwide, including more than 86 million households in
the United States and Canada. The network's Business Day programming
(weekdays from 5:00 a.m.- 7:00 p.m. ET) is produced at CNBC's
headquarters in Englewood Cliffs, N.J., and also includes reports from
CNBC news bureaus worldwide.

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