I saw the ad, too -- and it wasn't for a series, said it was a new channel coming soon.
Also seemed to me that they had some cuts from about 3 different shows in the promo. Yeah, they could've been cuts from one long show, but the three had rather different locales, styles, etc.
The PQ was absolutely eye-popping, I thought. It looked as good as the absolute best stuff on DiscoveryHD -- and better than the bulk of the DHD shows.
I was impressed, and am looking forward to seeing it. Hope it's got more going for it than just good looks, but even if it doesn't, I might watch it just for the visuals.