Great points! Just because we pay dish network $96 for their services (in my case), you can bet there are a number of programmers and employees taking a huge piece of the action. Oh, and let's not forget the billions of dollars spent on satellites, infrustructure, and the millions of free installs/hardware required to solicit new customers. Personally, I feel I get my monies worth...if not, then I will be looking for another provider. Personally, I love NFL football...but that's why I have 2 antennas and receive free OTA programming from 4 DMAs (the best HD available). While I love my football, I am not going to be held hostage paying $$$ for it. People who don't like this fact are free to pay for the NFL Network ala carte or subscribe to D*'s Sunday Ticket IMO.