I am a Sony guy, but I don't carry such a narrow mindedness that most people here show. I want to have both technologies. I do believe that Blu-ray is the better technology and will be necessary in the near future, but that's not going to make me bash the 360 or not want to experience HDDVD. No matter what I am still a Blu-ray fan b/c of the increased space and I KNOW this space will be needed in the future. I see no harm in adopting it now over adopting a technology that will last 5 more years then going to BD. That makes no sense to me. I think we should jump ship now.