Sony Is Ceding Control of TV Hardware Business To China's TCL

[John2021]

Hm, TCL- I just thought it was a cheapo brand like visio

Don't buy the Elcheapo models at Walmart. Maybe a 32 inch when it on sale for 98.00. You don't want a 65 inch around 300 bucks. The imagine quality will look like sh*t and it will more than likely go poof in 3 years like ours did...

 

[VictoriaFTA]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

 

[ncted]

This explains the lack of SONY TV's at COSTCO?

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

 

[ncted]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

Sony has already been using LG, Samsung, and TCL panels for years. Their differentiator was their processing, but that isn't winning them the sales it used to. LG and Samsung processing has pretty much caught up with Sony's lead, and TCL and HiSense aren't far behind. This is likely the real reason Sony has decided they can't compete anymore. It is a lot easier to catch up with the technology leader than it is being the leader and having to come up with new tech year after year. That and Sony is making so much money doing other things that the thinner margins of the consumer electronics segment isn't worth keeping around.

 

[Jimbo]

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

There ARE some Sony TV's at Costco still.

https://www.costco.com/s?keyword=Sony%20TV

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[Jimbo]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

 

[ncted]

There ARE some Sony TV's at Costco still.

https://www.costco.com/s?keyword=Sony%20TV

I stand corrected. They must have started back up at some point.

 

[ncted]

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

They said the Bravia 9 could be an OLED killer as well. It isn't. I still bought one, but the only thing that will "kill OLEDs" is another emissive panel tech. I kind of regret not getting an OLED in 2025 as the reason I did so (bright, direct sunlight on the screen) is no longer a factor.

 

[navychop]

Aren't RGB LEDs emissive?

 

[ncted]

Aren't RGB LEDs emissive?

No, it is still a backlit technology:

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[ncted]

Samsung does have a micro-LED emissive solution, for a price:

MICRO LED Display - The One and Only | Samsung US

Feel the breathtaking scale of the Samsung Micro LED’s cutting-edge display, sound and high-end big screen with the ultimate level of realism. Explore!

www.samsung.com

 

[Jimbo]

No, it is still a backlit technology:

View attachment 188499

However, each LED are controlled independanty, so its Not Back lit like the old backlit displays.

 

[ncted]

However, each LED are controlled independanty, so its Not Back lit like the old backlit displays.

Yes, that us true, it isn't like old CCFL or LED Direct Lit LCDs. However, independently controlled LEDs aren't really a new thing though. Any FALD LED set has them in some number, and any Mini LED, like my Bravia 9, has them. e.g.

RGB mini LED is supposed to be better, but there are issues to overcome, like color crosstalk and saturation loss, that emissive panels do not have. TCL actually showed a SQD-Mini LED that is supposed to avoid that by not using RGB LEDs, but it has not been tested yet that I have seen.

TCL bets on new quantum dots at CES

The X11L goes up against RGB LED

www.theverge.com