Sony Is Ceding Control of TV Hardware Business To China's TCL

[John2021]

Hm, TCL- I just thought it was a cheapo brand like visio

Don't buy the Elcheapo models at Walmart. Maybe a 32 inch when it on sale for 98.00. You don't want a 65 inch around 300 bucks. The imagine quality will look like sh*t and it will more than likely go poof in 3 years like ours did...

 

[VictoriaFTA]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

 

[ncted]

This explains the lack of SONY TV's at COSTCO?

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

 

[ncted]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

Sony has already been using LG, Samsung, and TCL panels for years. Their differentiator was their processing, but that isn't winning them the sales it used to. LG and Samsung processing has pretty much caught up with Sony's lead, and TCL and HiSense aren't far behind. This is likely the real reason Sony has decided they can't compete anymore. It is a lot easier to catch up with the technology leader than it is being the leader and having to come up with new tech year after year. That and Sony is making so much money doing other things that the thinner margins of the consumer electronics segment isn't worth keeping around.

 

[Jimbo]

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

There ARE some Sony TV's at Costco still.

https://www.costco.com/s?keyword=Sony%20TV

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[Jimbo]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

 

[ncted]

There ARE some Sony TV's at Costco still.

https://www.costco.com/s?keyword=Sony%20TV

I stand corrected. They must have started back up at some point.

 

[ncted]

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....

They said the Bravia 9 could be an OLED killer as well. It isn't. I still bought one, but the only thing that will "kill OLEDs" is another emissive panel tech. I kind of regret not getting an OLED in 2025 as the reason I did so (bright, direct sunlight on the screen) is no longer a factor.

 

[navychop]

Aren't RGB LEDs emissive?

 

[ncted]

Aren't RGB LEDs emissive?

No, it is still a backlit technology:

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[ncted]

Samsung does have a micro-LED emissive solution, for a price:

MICRO LED Display - The One and Only | Samsung US

Feel the breathtaking scale of the Samsung Micro LED’s cutting-edge display, sound and high-end big screen with the ultimate level of realism. Explore!

www.samsung.com

 

[Jimbo]

No, it is still a backlit technology:

View attachment 188499

However, each LED are controlled independanty, so its Not Back lit like the old backlit displays.

 

[ncted]

However, each LED are controlled independanty, so its Not Back lit like the old backlit displays.

Yes, that us true, it isn't like old CCFL or LED Direct Lit LCDs. However, independently controlled LEDs aren't really a new thing though. Any FALD LED set has them in some number, and any Mini LED, like my Bravia 9, has them. e.g.

RGB mini LED is supposed to be better, but there are issues to overcome, like color crosstalk and saturation loss, that emissive panels do not have. TCL actually showed a SQD-Mini LED that is supposed to avoid that by not using RGB LEDs, but it has not been tested yet that I have seen.

TCL bets on new quantum dots at CES

The X11L goes up against RGB LED

www.theverge.com

 

[John2021]

I've always been infatuated by the idea of putting in a short throw projector, but we only recently got the 85" LG in the living room so will be a while before I can get away with that one.

a 75 inch video wall is like 8k plus 4k install and that depends on work that needs to be done. let us know how that works out for ya. i bet the wife puts you in the dog house

 

[John2021]

Hm, TCL- I just thought it was a cheapo brand like visio

Hisence bought out sharp tvs they bought out ge appliances ge uses LG ice makers in some of there fridges. There's no telling what in the hell your buying anymore!!!

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[reubenray]

We decided once our sony's go poof that were going to strictly video walls. i might just offload em and just make the move to video walls instead since i can build out to a 500 inch screen

I had a Sony projector with a 300" screen many years ago and it was great. Since then I had only 75" HDTV's.

 

[dlma1]

I have 9 Sony TV's including an 8K 85" Sony XBR85Z9G for my living room. But for a true home theater, I have a Sony projector VPL-VW995ES. The rest of the rooms are Sony ranging from a 75" Z9F in the Rec Room to a low-end 43" above the bar (oh, I forgot I have an old 22" Sony in the Master Bathroom!). So, I am a bit of a Sony bigot. I do have a couple of low-end TCL Roku TVs in the carriage house rooms - they are rarely used - only when guests overflow the main house. The TCLs are OK, not great picture quality, but have been reliable. And as others have said, the higher-end TCLs are getting good reviews. As for the partnership, I think that this is more evidence of the dominance of the Chinese. Sony's margins on consumer electronics are decreasing, and I think that they may be seeking an exit from the consumer side completely. Sad to say this given my devotion to Sony products, but good things sometimes come to an end.