Sony Is Ceding Control of TV Hardware Business To China's TCL

[John2021]

Hm, TCL- I just thought it was a cheapo brand like visio

Don't buy the Elcheapo models at Walmart. Maybe a 32 inch when it on sale for 98.00. You don't want a 65 inch around 300 bucks. The imagine quality will look like sh*t and it will more than likely go poof in 3 years like ours did...

 

[VictoriaFTA]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

 

[ncted]

This explains the lack of SONY TV's at COSTCO?

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

 

[ncted]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

Sony has already been using LG, Samsung, and TCL panels for years. Their differentiator was their processing, but that isn't winning them the sales it used to. LG and Samsung processing has pretty much caught up with Sony's lead, and TCL and HiSense aren't far behind. This is likely the real reason Sony has decided they can't compete anymore. It is a lot easier to catch up with the technology leader than it is being the leader and having to come up with new tech year after year. That and Sony is making so much money doing other things that the thinner margins of the consumer electronics segment isn't worth keeping around.

 

[Jimbo]

Sony stopped making the warehouse-specific models years ago which is why they no longer show up at Costco.

There ARE some Sony TV's at Costco still.

https://www.costco.com/s?keyword=Sony%20TV

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[Jimbo]

Not impressed with Sony's TVs. LG and Samsung have been killing them for years in the high-end displays category. TCL and Hisense fill the other niches. They just have no place in the market.

https://www.tomsguide.com/tvs/sony-true-rgb-tvs-explained-and-why-its-newest-tv-tech-could-be-an-oled-killer

I'll stick with Sony ....