I got 3 of the new IPhones. Ordered them over the web on the "first night."
Two activations went off without a hitch.
The third was more of a problem, because I was applying the "upgrade" from my daughter's line to my wife's phone. I didn't realize that it would nuke my daughter's sim, when the new phone was activated- I thought that they would just be able to flop the numbers between the 2 units. Of course, my daughter is at the other end of the State at school. Anyhow, It took 3 AT&T visits, 2 new sim cards, and a lot of stress, but it's all working fine now. Love the phone. Siri is way cool!
... Oh yeah, I did save an upgrade for the IPhone 5 when it comes out.....