Dish is only major provider not carrying USA-HD at this time. Yes, DirecTV is airing ads stating the obvious.
I believe D* knows more than our insiders know. Otherwise, why waste time and money producing adds that will be no good in a week or two. My guess is that USA and SCI-FI are at least a month away.
Anytime company's say, "we are close to a deal", all it really means is "SOON".
And I think all of us here, know what "SOON" means to Charlie.