Mike, you make waaaayyyyyy too much sense. You would never make it in today's 'we lose money on every sale but make up for it in volume' business climate. I was with Dish for 13 years, and when I asked for some loyalty consideration, they told me there was nothing they could do. So I went to DTV for 2 years, and when my bill credits expired, and my bill was too high at DTV, I came back to Dish. In 15 months, I will once again leave Dish and go back to DTV for their new subscriber discounts. I don't like doing this because, by nature, I'm a loyal person, but the insatiable greed of corporations, with no loyalty to their longtime customers, forces us to bounce back and forth. I have nothing against corporations making a reasonable profit, but I also think that customer loyalty should be rewarded.
As an aside, I'm also looking forward to returning to DTV because I think that DTV's user interface is much friendlier, easier to use, and provides more information than does Dish's. And that surprises me because when I was with DTV, I was looking forward to returning to Dish because, when I left Dish, Dish's UI had been better than DTV's. However, in the 2 years that I was away from Dish, Dish had managed to muck up and degrade their UI to the point that it is now inferior to DTV's, in my not so humble opinion.