I see your back to your contradictory ways, ,everything I say, you say is wrong or you have a Better way .
You were incorrect. you posted they just had a price increase before the recent increase for those who password share, I looked it up and it was January 2022, almost two years ago.
The Majority of us don't have the option to have Gift Cards pay for every thing.
All you have to do is look into which Credit Card provides the best rewards for you.
Some provide better rewards for travel, mine do not, which is fine for me since I already live in weather paradise.
Like I pointed before, with my reward points, digital gift cards are the same price as buying in the store, but merchandise is way over priced.
For example, just put a new roof on my house, cost was $35,000, so I received $3500 in rewards.
So while I can get 35 $100 gift cards to Hulu, Netflix, etc, a ipad that you can get at a store for $400 cost $1500 in reward points.
So obviously, I use those points to get what saves me the most.