Keep in mind the larger the dish, the more wind load on the pipe. Of course a solid dish will have more wind load than a mesh dish.
In a 60mph gust, a solid dish can put 1200 pounds of wind load on a pipe.
I recommend digging a hole 18" in diameter, at least 3 foot deep, if you can, go 4 foot deep.
The entire hole should be filled with concrete, if you want, leave 6" from the top to fill with dirt. I never did like doing that because then you would have to weed around it.
I always liked leaving a 2 foot diameter slab about 8 inches deep flush with the ground, that way I could just trim around it with a push mower.
For extra wind load resistance, it is best to fill the entire pole with concrete.
Also before you set the pole in the hole, it's best to weld 4 pieces of 6 inch long rebar where it will go into the ground, this keeps the pole from rotating in the wind. Or if you don't have a welder you could drill a couple holes and run a couple foot long grade 8 bolts through it.
As far as how far it should stick out of the ground, you should have at least 5 foot sticking out of the ground. The higher up you go, the more the dish can wobble in the wind.
Good luck!