2004 Promises To Be Dynamic Year

Sean Mota

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Sep 8, 2003
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Other important stories this year will include the progress of Bethpage, N.Y.-based Cablevision [NYSE: CVC] in enticing subscribers to its new VOOM satellite TV service...

Rainbow DBS, Cablevision's satellite division, introduced VOOM last October as the first television service to offer a comprehensive array of high- definition (HD) programming to customers throughout the continental United States. As an incentive to subscribe, charter customers pay no monthly programming fees through February 2004.

The VOOM system uses a powerful Lockheed Martin [NYSE: LMT] satellite that gives the service potential to develop a satellite TV business with just one spacecraft. However, it faces entrenched satellite and cable TV competition.
 

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