- Sep 8, 2003
Other important stories this year will include the progress of Bethpage, N.Y.-based Cablevision [NYSE: CVC] in enticing subscribers to its new VOOM satellite TV service...
Rainbow DBS, Cablevision's satellite division, introduced VOOM last October as the first television service to offer a comprehensive array of high- definition (HD) programming to customers throughout the continental United States. As an incentive to subscribe, charter customers pay no monthly programming fees through February 2004.
The VOOM system uses a powerful Lockheed Martin [NYSE: LMT] satellite that gives the service potential to develop a satellite TV business with just one spacecraft. However, it faces entrenched satellite and cable TV competition.