Arbitron Ratings XM and Sirius

[mwgiii]

OrbitCast has posted the 1st ever Arbitron ratings for all XM & Sirius channels.

Article: Arbitron ratings for Satellite Radio - Orbitcast.com


Arbitron Ratings PDF: http://www.radio-info.com/in3_src/images/SP07_National_Satellite_P12.pdf

 

[HCI]

The thing is neither Sirius or XM went to Arbitron for these ratings. Arbitron did not even talk to Satellite subscribers for these ratings. They were made by Arbitron taking the regular rating books for regular radio and while people were filling those out they would include the Sirius or XM so while this may give us some idea of what the real ratings may be I would not take it at face value.

BTW this is a statement of Eric Logan XM Executive Vice President, Programming.