I think what the article refers to is a development we'll see happen with the new "HBO Max" SVOD app next year. Just as the Hulu app lets users add live cable channels to the main on-demand body of content, I think we'll see that happen with AT&T's Hulu-competitor HBO Max next year. It'll just be the same bundles of cable channels as they'll already be selling through the existing DTV Now app (which, as I keep saying, I think will get rebranded as AT&T TV soon).