ATT gives up ad fight against VZW (1 Viewer)

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meStevo

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Aug 20, 2004
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ATT is going through another advertising rebranding, which includes giving up it's campaign of trying to fight VZW's 'there's a map for that' spots.

AT&T Gives Up Ad Fight with Verizon, Rebrands Itself - Mobiledia

I guess that means more positive 'look i can download stuff while talking to you!' commercials. At some point perhaps I'll wish I had that functionality.

The URL says there's no clear victor, but VZW's spots were often funny and memorable, and ATT's initial response added a lot of validity to their statements while their Luke Wilson led ad rebuttals were kinda lame.
 
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