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BBC unveils new Doctor Who Logo

Well it's cool, but why exactly did they think they needed to change something that's worked for 46 years?
 
Just another example of dumbing-down of society. People won't know what "Doctor Who" is unless it's associated with a blue box image.

it does look kind of nice though.
 
I really don't like it yet, but it may grow on me. Reminds me of something that hangs around a rapper's neck Though looking thru the past ones on their site, it is better than the awful one from the 80s...

-Mike
 
True, some of those old logos (and the music that goes with them) is just awful... but sure seemed very good at the time.
 
The new one is better than the old one in many ways. The old one had that weird shape which didn't add anything to it.

They should change the logo every time the Doctor regenerates.
 
The diamond logo from the 3rd Doctor's final series up to the 4th Doctor's next to last series will always be my favorite. To be honest, this new one might just come in second place after I get used to it.