Same way broadcasters do (besides Retrans agreements): Commercials.Pluto TV has nothing to do with Disney. It belongs to some guy named Flynn.
I really do not understand the business model. It is a free collection of random channels, some ones you might pay for, but most are just collections of youtube type stuff, political axe grinders, and stuff out of copyright. Exactly how you make a profit giving away your product is beyond me.
In any event, Stadium's highlights show could fill the niche Sports Center abandoned when it went 100% NBA/politics/race/lifestyles. Like,covering sports.