Cords, Dishes, Antennas, and more?

DMAGeorge

Member
Original poster
Aug 28, 2013
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San Diego, CA
Can anyone help me interpret this article
?
http://www.cepro.com/article/cable_tv_penetration_continues_to_drop/
dated July 30, 2013, based on the recent Consumer Electronics Association (CEA) study, “U.S. Household Television Usage Update”?

Quote: “CEA’s study also reveals that most TV households (83 percent) receive television programming through traditional pay-TV services (cable, satellite or fiber to the home).”

  • What percentage cable?
  • What percentage satellite?
  • What percentage “fiber to the home”? And what exactly does “fiber to the home” mean in this context? Simply AT&T Uverse and Verizon FIOS? Or are there other “traditional pay-TV services” in this category?

Quote: “Meanwhile, just 7 percent of American TV households rely solely on an antenna for their TV programming.”

Quote: “In fact, 4 percent of TV households report using the Internet exclusively as their source of television programming for their TVs.”

Summing up:

  • 83 percent of TV households: traditional pay-TV services (cable, satellite, FTTH)
  • 7 percent of TV households: antenna only
  • 4 percent of TV households: internet only
This adds up to only 94 percent of “TV households”.

What about the other 6 percent of “TV households”? How do these “TV households” receive their content? And if they do not receive programming, are they really “TV households”?

Separate question: Of all USA households, what is the percentage split between “TV households” and “NON TV households”?

Thanks for the help.


 

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