Damn NFL!

[Yespage]

This'll make Bruce happy.

Chiefs-Dolphins wild-card game on Peacock sets U.S. record for most streamed live event ever

The Chiefs-Dolphins game Saturday night was broadcast exclusively on Peacock.

sports.yahoo.com

NBC said the game, which was streamed exclusively on Peacock, drew an average of about 23 million viewers Saturday night. It reached about 27.6 million viewers in total and peaked at more than 24.6 million in the second quarter. Saturday was also Peacock’s largest day in the service’s history. It set a record with 16.3 million concurrent devices streaming.

 

[Bruce]

This'll make Bruce happy.

Chiefs-Dolphins wild-card game on Peacock sets U.S. record for most streamed live event ever

The Chiefs-Dolphins game Saturday night was broadcast exclusively on Peacock.

sports.yahoo.com

Great number, to basically get the same amount of viewers that watch Sunday Night Football, on a Saturday, on a streaming service that only as a quarter of the number of households in the United States as Subscribers, shows this transition into streaming we are now in, is going great.

Also received some numbers, that shows the 4th quarter was a disaster for a certain provider, their upcoming sale , in my opinion, might be more of take what ever we can get.

 

[comfortably_numb]

It was on regular NBC here, so I didn't have to pay for it

 

[Bobby]

It was on regular NBC here, so I didn't have to pay for it

That's because you are in the KC DMA. Miami DMA was the same...

 

[comfortably_numb]

That's because you are in the KC DMA. Miami DMA was the same...

Yes sir

 

[Bruce]

It was worth the extra $20 (BF deal) for the outstanding picture quality of Saturday and last night’s game, it was Blu-Ray quality.

Next week also.

 

[comfortably_numb]

It was worth the extra $20 (BF deal) for the outstanding picture quality of Saturday and last night’s game

Not for me.

 

[TRG]

Not for me.

Me neither.

 

[Juan]

This'll make Bruce happy.

Chiefs-Dolphins wild-card game on Peacock sets U.S. record for most streamed live event ever

The Chiefs-Dolphins game Saturday night was broadcast exclusively on Peacock.

sports.yahoo.com

Peacock's user numbers in the U.S. 2023 | Statista

As of the third quarter of 2023, the number of Peacock's paid subscribers amounted to 28 million, marking an increase compared with the previous quarters.

www.statista.com

 

[Juan]

Great number, to basically get the same amount of viewers that watch Sunday Night Football, on a Saturday, on a streaming service that only as a quarter of the number of households in the United States as Subscribers, shows this transition into streaming we are now in, is going great.

Also received some numbers, that shows the 4th quarter was a disaster for a certain provider, their upcoming sale , in my opinion, might be more of take what ever we can get.

Its free for Comcast high speed internet customers...lots of password sharing going on

 

[Yespage]

It was worth the extra $20 (BF deal) for the outstanding picture quality of Saturday and last night’s game, it was Blu-Ray quality.

Next week also.

I did notice the NFL game appeared to be a higher quality than average on Peacock. Peacock is usually really nice, but it looked more like ESPN+ last night.

 

[catamount]

Is there more games in the USA going to be broadcast by Peacock only? Or is sort of a trial run which seems to have gone well.
Catamount

 

[Radioguy41]

Here is an interesting take on NBC's self-adulation over the streaming numbers.

Was the NFL's first streaming playoff game a success? We still don't know.

 

[meStevo]

Here is an interesting take on NBC's self-adulation over the streaming numbers.

Was the NFL's first streaming playoff game a success? We still don't know.

Oh for sure, we don't have all of the data (and for the most part never will), what will tell the story is if this type of thing happens again.

 

[comfortably_numb]

Oh for sure, we don't have all of the data (and for the most part never will), what will tell the story is if this type of thing happens again.

You can be sure they'll do it again

 

[N5XZS]

They are sometimes sneaky at times to squeeze more money out of poor TV viewers out there!!

 

[meStevo]

You can be sure they'll do it again

If it was successful for Peacock, absolutely.

We'll almost never have all the data points though to come to that conclusion as consumers otherwise:

- how many new customers did it bring in
-- new customers who only watched the game
-- new customers who then went on to watch additional programs in the service
-- monthly one-offs vs annual subs
-- churn rate for these different cohorts of customers
- increase of viewership of unrelated programming as a result of existing customers using the service (and a myriad of other related metrics)
- brand value of impressions/marketing as a result of the partnership (will continue to pay dividends via new subs / churn prevention)

Like Sunday Ticket, they don't need to recoup the costs in subscriber fees for it to be successful, and we'll almost certainly not ever see all the data to validate it as consumers outside of high level (subscriber numbers, maybe some average viewership data).

So if it happens again and at more / less than this experiment, that'll be one of the few objective ways outsiders could quantify success.

 

[Bruce]

They are sometimes sneaky at times to squeeze more money out of poor TV viewers out there!!

No one is forced to subscribe to any service, it is a choice.

 

[N5XZS]

Yes, but if you are already subscribed to NFL Sunday Tickets or Peacock, they will jack up price year after years to come...

 

[zippyfrog]

If it was successful for Peacock, absolutely.

We'll almost never have all the data points though to come to that conclusion as consumers otherwise:

- how many new customers did it bring in
-- new customers who only watched the game
-- new customers who then went on to watch additional programs in the service
-- monthly one-offs vs annual subs

This I think is key. I took advantage of the Peacock black Friday special, but have it set to not renew when it is done. But my friend ended up buying Peacock for a month and now has it set to cancel - so in essence, it is a $5.99 PPV event. No desire to see anything else in Peacock.