but his TNF ratings were spot on..nobody cares about streaming the NFLNo link, what year was this? Your Microsoft study is 2 years old also. I will provide my own- How many Households in the United States 2022-129 Million https://www.statista.com/statistics/183635/number-of-households-in-the-us/ How many Households subscribe to broadband-110 Million https://www.statista.com/statistics/217938/number-of-us-broadband-internet-subscribers/ That leaves 19 Million. So at a 70 urban / 30 Rural split of 18 million Sat. TV subs, that is only 5.4 Million subs. So I am correct, the vast majority of Rural homes or homes thst cannot get broadband do not have Sat. TV.