Well, as it were, 2H/0J would have been cheaper in monthly fees than 2 722s. This price increase just brings the Hopper more in line with the old ViP-style fee structure. I doubt that the fees will go any higher anytime soon. Who knows, though.
Even after the price increase, for those that use a dual tuner DVR in single user mode, the price is still better by $3 and you get an additional tuner and additional features. For most people they will not want $14 per Hopper and it would sway them from getting an additional one. To add a second television off of the receiver vs. the 722 is $21 vs $17 making it $4 higher although you have a third tuner now for that additional television to serve it.
The mistake they are making here is asking for that $7 premium for that third tuner.