How things have changed

[dishdude]

I didn't realize the "Fall TV Season" was still a thing.

 

[telstar_1]

Well, not quite like in 1966, but it still follows with the broadcast nets.

 

[ncted]

Cable channel subscribers grew for the first time in 8 years last quarter

Sports and YouTube TV played big roles, MoffettNathanson report says.

arstechnica.com

 

[Jimbo]

Cable channel subscribers grew for the first time in 8 years last quarter

Sports and YouTube TV played big roles, MoffettNathanson report says.

arstechnica.com

Kinda hard to judge anymore seeing Streaming services are being combined with Traditional services as well.

Also, YTTV is a Streaming Service, but they want to count it as otherwise (Hulu Live as well) ... So does YTTV and Hulu Live count as Both ? That would also skew the numbers.

 

[dishdude]

Kinda hard to judge anymore seeing Streaming services are being combined with Traditional services as well.

Also, YTTV is a Streaming Service, but they want to count it as otherwise (Hulu Live as well) ... So does YTTV and Hulu Live count as Both ? That would also skew the numbers.

They should, I would consider them traditional pay TV just with a different method of delivering the content to your TV.

 

[Bruce]

Two months into the new Fall TV Season, streaming is still ahead, over Cable and Broadcast Combined-

View attachment 187212

The Gauge

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

www.nielsen.com

Streaming is, again, still ahead of Combined Broadcast/Cable, for 7 straight months now-

For Comparison, here is a year ago-

Nielsen: TV usage skyrockets in November, YouTube share flat

December 16, 2025 - Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.

thedesk.net

 

[Jimbo]

Streaming is, again, still ahead of Combined Broadcast/Cable, for 7 straight months now-

View attachment 187748

For Comparison, here is a year ago-

View attachment 187749

Nielsen: TV usage skyrockets in November, YouTube share flat

December 16, 2025 - Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.

thedesk.net

I would EXPECT that to happen going forward, until a New delivery system is out.

 

[Bruce]

I would EXPECT that to happen going forward, until a New delivery system is out.

Delivery is not the issue, it is content, since streaming has all the same programming that is on Broadcast/Cable Channels ( for example, CBS on Paramount, FX on Hulu, etc) along with all the streaming shows and movies, people have come to understand, why pay for Cable TV any longer, when you can just receive the programming on the streaming services, along with so much more.

Does not help, there is less and less new programming on Cable TV every year.