iN Demand Match for MLB

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Cable: We'll match DirecTV's MLB commitment

PrintDisable live quotesRSSDigg itDel.icio.usBy David B. Wilkerson
Last Update: 1:11 PM ET Mar 21, 2007


CHICAGO (MarketWatch) -- Cable television operators are offering to meet the terms of a new contract between Major League Baseball and DirecTV (DTV : directv group inc com
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1:39pm 03/21/2007

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DTV22.83, +0.21, +0.9%) to carry the popular "MLB Extra Innings" game package -- terms that would allow cable to offer the same games to its customers. A provision in the new MLB-DirecTV deal requires the current carriers of the "MLB Extra Innings" package -- cable companies and the satellite firm EchoStar Communications Corp. (DISH : EchoStar Communications Corp
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1:44pm 03/21/2007

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DISH42.67, -0.66, -1.5%) -- to agree to carry the new MLB Channel under terms "proportionally equivalent" to DirecTV's financial commitment. Should those entities not match DirecTV's commitment, "MLB Extra Innings" would become exclusive to DirecTV. On Wednesday, iN Demand Networks, the provider of many video-on-demand and pay-per-view programs to cable, said it has offered to carry "MLB Extra Innings" and the MLB channel under the same terms agreed to by DirecTV. "This offer meets all the conditions set forth by MLB last week," commented Robert Jacobson, president and chief executive of iN Demand, in a statement. He added that cable companies "stand ready to execute an agreement before the beginning of the baseball season."
 
I am curious to see if this proposed deal was really accepted by InDemand. InDemand is saying they will offer the MLB Channel to as many subs as D*, but the deal is the channel gets put on analog for all or no deal. So I look forward to seeing the response from MLB on this one.
 

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