They can have all the BOGO offers they want, just don't mislead the public by scanning the free disk as $0.00 sales thus skewing the numbers. Until then its a underhanded practice, makes me think they have something to hide.
How is it that if the title sells for $14.95 instead of 29.95 it isn't a sell? Most retailers that I have used the BOGO at have always rang the price of the disc at 1/2 price. Let's see, I did a BOGO at BestBuy, Frye's Electronics, and Amazon.Com. Maybe Amazon did'nt do the half price -- I am not sure -- but both BB and Frye's did. Oh yeah, did one at Circuit City once and they did the half price too.
So, what do I care if a BD studio decides to sell me their product at half price? It is still a sell and I get to expand my BD library twice as fast for half the money.
Alot of you purchased HD-DVD players for $98 and have been the recepiants of lower cost players to push the format. Toshiba keeps touting how they have more standalones then BD in homes but I do not hear anyone complaing that 'it is not fair'! Do you really care that you purchased your HD-DVD player for less then cost or considerably less then a BD standalone? My guess would be NO!
The way I see it a little competition has been great for us early adopters. Usually in the second year of a new product we (early adopters) are paying out our backside (usually with an arm and a leg) to get in to the latest and greatest. Now we have firesales on standalones (HD-DVD) and BOGOS (primarily BD) to feed our little frenzy.
So all you grinches stop your whining and enjoy your toys. This is XMAS we should be getting a little something for our efforts and low cost players and BOGOS are just what the doctor ordered!