PRICE
$2,299
Conclusions
At around $1,500 (street), LG’s 55LA7400 is an affordable choice for a 3DTV with a 55inch screen. Its 3D picture is impressive, and its Magic Remote–controlled Smart UI pushes the boundaries of human/TV interaction without being completely disorienting. Banner ads aside, I can honestly say I liked working with it. The bad news here is that the 55LA7400’s below-average contrast ratio and screen uniformity issues cause it to lag performance-wise behind other recent edge-lit LCD overachievers. It could be said, though, that those sets are overpriced for what they deliver, especially in comparison with some of the better low-priced plasmas out there. So if you’re seeking LCD perfection, be prepared to pay for it. Otherwise, you might just like this LG.
