Actually it would have worked had the TEAM known that they were running a play.Brady wasn't on the field when the Pats won. No "stars" involved. Steelers were trying to catch them off guard. It might have worked with a different team. Didn't Tomlin watch the Super Bowl two years ago?
Only person that knew way Eli Rogers when Ben glanced at him.
Ben was Clocking the ball when he was told by Haley to run a play instead ... instead of kicking a FG to tie it up.