jgantert, It is unconceivable that Sony might not be able to do a software fix. The CPU is definately powerful enough to handle a software upconvert if the HDTV cannot accept a 720p signal. It might be the software fix is to taxing on system resources. However, I believe they would be using the same resources that they use to downgrade the signal to 480p. I hope they fix this for those whose sets cannot accept and convert/display 720p signals.