First impressions, coming from a 65" E6 OLED (keeping in mind no pitch black room viewing yet): Doesn't look big sitting there, but dang when its on from 9.5 feet, took a little getting used to. Going to be great during movies. As expected, motion is much better than the OLED. After some testing I settled on Standard MotionFlow mode, which is what I used on my 930C when I had it. Saw a little artifacting on Smoothness 3 (Still not near as much as an LG's TruMotion), and it did not present in live content on Standard, so knowing Standard is 650 lines of motion rez, Ill just go with it. Now it is a tad soapy, but I actually prefer that, so YMMV. Video processing in familiar content streaming and Directv is very surprising. I see less noise in the lower quality feeds than on a 65" OLED, but they do not generally do as well as an LCD in that area. The cool thing is, the content is blown up 10" more and mostly looks as good or better. On Amazon and Netflix high quality streams from an X800, I think the image is cleaner than the 65" was. HDR on Netflix and Blu-ray looks great, and it def has the nit power. Styling wise its a lovely display, and I love the wire hiding panels and the way they disappear in the stand legs. Screen uniformity on mixed content looks great. Really happy with Cinema Pro mode out of the box, I read they were pretty dang accurate in these modes, and it appears so. Chad B should be here next month for my cal. Now for the warts: Picture is a little flat compared to the OLED (some scenes), but it was fully expected by me. You can't really trump zero blacks on pixel with the ability to light the one next to it, FALD can't do it. View angle... My wife and I are lucky enough to be right out in front and eye level, so its lovely. I did some moving around, and I'd estimate if you have a 7 cushion couch, the center cushion as well as 2 to each side (5 total) would get a excellent view from 10 feet, but 6 and 7 on the outer edge start to wash. I think this is better than my 930C. This thing is a beauty, no doubt it is a way to go if you want larger than 65" and can't afford a 77" OLED. And it is obviously better than LG's OLED in a few ways. Can't wait to watch King Kong or GITS UHD this weekend and check out the dark room performance. I used to use my 930C in a dark room, and other than some flashlighting it did a good job, so I imagine this one will do fine. Few pics of the setup and the wire management.