The DIRECTV HD Starship Puts the 'High' in High-Def with the World's Largest LED Screen in the SkyState-of-the-Art Blimp to Carry DIRECTV HD Message to Fans During 2007 MLB World Series
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct. 24, 2007--DIRECTV, the nation's leading satellite television service provider, is taking its high-definition dominance to the next level -- that would be 1,000 feet above Boston's Fenway Park -- aboard the DIRECTV HD Starship, a blimp specially equipped with an HD aerial camera system and the world's largest airborne LED video screen.
The first of its kind to operate in North America and one of only two worldwide, the blimp and its 2,100-square foot video light sign will display DIRECTV HD spots and messaging in full color when it makes its debut over Fenway Park tonight for the first game of the 2007 MLB World Series.
The flying LED billboard is part of a massive marketing campaign launched recently by DIRECTV that includes national TV and print ads underscoring DIRECTV's industry-leading offer of more than 70 national HD channels with up to 100 by the end of the year.
The blimp, operated by the Lightship Group, will also provide HD aerial camera shots for the Fox Sports broadcast of the 2007 MLB World Series in Boston. The DIRECTV HD blimp will also travel to NFL and college football games this season and NASCAR races next year.
"We've taken the HD high ground from the competition, now we've commandeered the airspace above to let consumers know who has best and most HD programming," said Jon Gieselman, senior vice president, Advertising and Public Relations, DIRECTV, Inc. "And who better to send that message to than sports fans who have been driving the growth of HD. In this case the medium -- an HD aerial camera system and a giant, airborne LED video screen -- really is the message. DIRECTV offers a colossal HD experience."
The 178-foot long blimp, emblazoned in DIRECTV blue and white, features the 70x30-foot full color monitor just beneath the DIRECTV logo. The video light sign, with a resolution of 33,600 total pixels, is the largest ever made for a blimp. The airship can travel up to 35 miles per hour and remain airborne up to six hours.
Source: DIRECTV
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct. 24, 2007--DIRECTV, the nation's leading satellite television service provider, is taking its high-definition dominance to the next level -- that would be 1,000 feet above Boston's Fenway Park -- aboard the DIRECTV HD Starship, a blimp specially equipped with an HD aerial camera system and the world's largest airborne LED video screen.
The first of its kind to operate in North America and one of only two worldwide, the blimp and its 2,100-square foot video light sign will display DIRECTV HD spots and messaging in full color when it makes its debut over Fenway Park tonight for the first game of the 2007 MLB World Series.
The flying LED billboard is part of a massive marketing campaign launched recently by DIRECTV that includes national TV and print ads underscoring DIRECTV's industry-leading offer of more than 70 national HD channels with up to 100 by the end of the year.
The blimp, operated by the Lightship Group, will also provide HD aerial camera shots for the Fox Sports broadcast of the 2007 MLB World Series in Boston. The DIRECTV HD blimp will also travel to NFL and college football games this season and NASCAR races next year.
"We've taken the HD high ground from the competition, now we've commandeered the airspace above to let consumers know who has best and most HD programming," said Jon Gieselman, senior vice president, Advertising and Public Relations, DIRECTV, Inc. "And who better to send that message to than sports fans who have been driving the growth of HD. In this case the medium -- an HD aerial camera system and a giant, airborne LED video screen -- really is the message. DIRECTV offers a colossal HD experience."
The 178-foot long blimp, emblazoned in DIRECTV blue and white, features the 70x30-foot full color monitor just beneath the DIRECTV logo. The video light sign, with a resolution of 33,600 total pixels, is the largest ever made for a blimp. The airship can travel up to 35 miles per hour and remain airborne up to six hours.
Source: DIRECTV
